I just received my April '09 issue if In Style and as usual, I combed the pages to find what is hot, what is now and most of all how that translates to my business. In these troubled times, wholesalers such as myself are having many of the same issues as our retail clients - what lines are going to sell? How can I better serve my customers? How can we all be more profitable? We all have to be 10 steps ahead, putting in more hours than ever. Retailers are always looking for lines that will sell over and over and render good profits. As a rep, I am essentially doing the same thing. I don't choose lines for a quick fix - I look at the long term - if a line does not do well at the retail level, it is useless to me. I want more than to sell a store once. I want to hear from my clients that a line "blew out"; that they need to reorder ASAP!
So - today while searching In Style for trends I was thrilled to see that graphic scarves are a big trend right now. Of course my excitement has a lot to do with the recent addition of "Lulla Collection" by Bindya, scarves that I guarantee my clients will love! I was even more excited to see one of "Lulla's" scarves pictured in the article! (p 255). I get such a thrill when I feel like I've picked a winner that my clients will love as well.
Other accessories that are trending right now are colorful totes, versatile clutches, pendants, cocktail rings. Also hot are roomy bags, drop earrings, link bracelets, collar necklaces and strappy sandals. While I can't provide those sandals, I can absolutely cover every other trend! And since these trends are not over the top, they are saleable and can be worn for a long time. After all, right now value is critical and these accessories can be an investment!
So - today while searching In Style for trends I was thrilled to see that graphic scarves are a big trend right now. Of course my excitement has a lot to do with the recent addition of "Lulla Collection" by Bindya, scarves that I guarantee my clients will love! I was even more excited to see one of "Lulla's" scarves pictured in the article! (p 255). I get such a thrill when I feel like I've picked a winner that my clients will love as well.
Other accessories that are trending right now are colorful totes, versatile clutches, pendants, cocktail rings. Also hot are roomy bags, drop earrings, link bracelets, collar necklaces and strappy sandals. While I can't provide those sandals, I can absolutely cover every other trend! And since these trends are not over the top, they are saleable and can be worn for a long time. After all, right now value is critical and these accessories can be an investment!
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